Survey Shows Strong Public Backing for Battery Storage — Safety and Savings Drive Support

A recent nationwide survey reveals that the majority of U.S. residents support battery storage projects, especially when these systems deliver reliable power, lower electricity bills, and boost local economies. At the same time, the findings highlight that renewable energy growth and grid reliability improvements must be paired with clear safety measures and better public education.

Broad Support Across the Nation

The survey, conducted among nearly 4,000 participants, found that seven out of ten Americans would support a battery storage project operating or proposed in their community. While overall support is strong, the motivations vary: some regions prioritize reliable power, others focus on lower energy costs, and some see value in job creation and economic growth linked to renewable energy deployment.

This diversity in priorities shows how battery energy storage systems (BESS) are viewed not only as a technical solution for the grid but also as a practical way to benefit everyday life in communities across the country.

Lack of Awareness Limits Adoption

Despite strong approval rates, the survey identified a significant knowledge gap. Nearly half of respondents said they had not encountered any information about battery storage technology. Among those opposed to local projects, a majority reported having no prior understanding of how BESS works or what benefits it could bring.

This gap indicates a missed opportunity: better communication about how battery storage supports renewable energy, stabilizes the grid, and provides backup power could convert uncertainty into support.

Regional Concerns Show Where Focus Is Needed

Reasons for opposition differ by region. In some states, concerns center on environmental impacts; in others, property values or fears about potential leaks are the leading issues. These findings underscore the importance of tailoring community engagement to local concerns and ensuring transparent, data-driven discussions around safety, reliability, and economic impact.

Fire Safety Can Change Public Opinion

Safety emerged as a key factor in shifting perceptions. Two-thirds of Americans said they would be more likely to support a battery storage project if it included advanced fire suppression systems capable of quickly containing incidents. Even among those initially opposed, nearly one-third said they would reconsider their stance if strong fire protection measures were in place. Proactively addressing fire safety may therefore be one of the most effective ways to increase public confidence in renewable energy infrastructure.

Benefits That Build Trust and Support

The survey highlighted several key drivers that encourage public backing:

• 70% would support a project that lowers electricity bills.
• 68% would favor one that guarantees reliable power.
• 63% would back initiatives that create local jobs and economic opportunities.
• 60% would welcome projects that improve air quality through clean energy solutions.

These responses make clear that when battery storage projects deliver tangible, community-focused benefits, they stand a stronger chance of gaining long-term acceptance.

Effective Communication Is the Next Frontier

The findings confirm that while battery storage technology enjoys strong national support, the industry still faces a communication challenge. Many people remain unaware of how BESS contributes to renewable energy integration, grid reliability, and energy resilience. By clearly presenting the benefits — from stabilizing supply and demand to offering backup power during outages — stakeholders can help ensure that these projects expand smoothly and responsibly.

As the U.S. continues its shift toward cleaner, more resilient power systems, engaging communities with transparency, addressing safety concerns directly, and aligning projects with household priorities will be critical to unlocking the full potential of battery storage in the nation’s evolving energy mix.